Artengo has made a big impact with a revolutionary new racket design that incorporates wood to minimise vibrations.
As a continuation of its Flax Fiber range launched in 2008, which used flax fibres to absorb 30% of racket vibrations, Artengo this year is proud to present the Soft Feel concept. Following an in-depth study of several innovative technologies, balsa wood was considered to offer the greatest benefits in terms of playing feel and vibration absorption. The brand’s promises of player comfort and safety constitute key criteria when buying a tennis racket. “Players are looking to minimise injuries. 50% of them will experience tennis elbow at some point,” says product manager Eric Briet.
The Soft Feel process is the fruit of three years’ work, from initial tests on the car park to the adaptation of production facilities to cope with the hybrid wood and graphite structure. The end result is a balsa wood laminate that has been granted a European patent. This extremely lightweight wood, commonly used for making models, has been incorporated into the TR860 and TR960 rackets without making them any heavier. The reliability of these models was tried and tested in the laboratory as well as on court by Artengo’s professional technical partners, led by Nicolas Escudé. The French number 2 Augustin Gensse and the world number 30 doubles player Oliver Marach have both adopted these new rackets.
Available in stores since February, the range is priced extremely competitively compared with other similar impact-absorbent rackets on the market. Artengo’s aim is to equip all certified coaches, training staff and top regional players with its products, so as to boost the brand’s visibility. It will also issue its equipment to any Decathlon sales assistants with a 3rd or 4th series ranking. These new rackets performed well in all “blind” tests, largely driven by their indisputable wow factor. They will feature prominently in October’s “innovation” and May’s “racket sports” commercial operations..